RCS for Business: How Peacom Streamlines Telco’s Go-to-market Strategy
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RCS for Business: How Peacom Streamlines Telco’s Go-to-market Strategy
Telecom operators have always stood at the heart of mobile innovation. Yet, the complexity of their operational mechanisms, legacy systems, and the rigid nature of telcos’ organizational structures remain major barriers to adopting new solutions and bringing them to market swiftly. That’s where Peacom comes in.
How Peacom Helps Telcos Drive RCS for Business Time-to-Market in Three Months
Peacom has developed an innovative platform called MMP (Multi-channel Messaging Platform), fully integrated with RCS for Business and other Telco’s products, all under one unified architecture.
Tier-1 operators such as Telkomsel, Singtel, and Mobifone have already used MMP to launch RCS for Business in record time — as little as three months — enabling them to have product–market fit and unlock new revenue streams by monetizing immediately.
5 Reasons Tier-1 Telcos Choose Peacom
1. Positive ROI from day 1
The MMP is architected to require a minimal hardware footprint, enabling rapid deployment while retaining full scalability to meet business growth and market demands. It is designed as a true carrier-grade platform, meeting stringent technical and security requirements. The MMP supports high loads, capable of processing and sending millions of messages per hour, even at basic configuration. The low or no upfront investment ensures a positive ROI from day one — making the business sustainable in the highly competitive landscape of business messaging.
2. New business streams that fit existing telco operations
Launching new services demands faster decision-making and cross-functional coordination—something traditional telco structures often lack. The MMP and its associated business model are designed to align seamlessly with existing telco ecosystems, allowing teams to operate the platform with ease and minimal change. Internal resistance—common when introducing new business models—is eliminated.
Features such as real-time billing, policy control, and aggregator management support are already embedded in the MMP. Think of it as upgrading to a next-generation handset: the OS feels familiar, but the functionality is cutting-edge and innovative. When the platform is intuitive and familiar, staff motivation increases—and time-to-market accelerates
3. Business messaging as the new enterprise operating system (OS)
Business messaging is rapidly evolving into a strategic front-end operating system for enterprises, fundamentally transforming how organizations engage with their customers. With rich interactive capabilities from RCS and seamless integration across systems—such as CRM, payment gateways,...—through Peacom’s MMP, this messaging layer is more than just a communication tool—it’s a transformative, AI-powered interface that connects core business functions directly to the customer experience. This evolution aligns with the telecommunications industry’s broader transition toward becoming a technology-driven ecosystem.
4. Driving More SMS Revenue While Improving RCS Adoption
The advancement of RCS for business messaging is driving increased demand from enterprise customers for new use cases, while SMS continues to serve as a complementary channel to ensure full coverage. The MMP’s robust fallback capabilities (RCS ↔ SMS/MMS) support all major telco protocols (e.g., SMPP) without friction, enabling operators to reclaim lost revenue share from OTT players.
5. Agile business model for growth
Peacom collaborates with Telcos and partners to tailor business models for each growth stage, maximizing ecosystem benefits. No capex investment is needed, but a strong Go-to-Market strategy is essential.
Proven at Scale
Since early 2025, Peacom’s MMP has delivered:
- 3+ billion RCS for Business messages
- 150+ enterprise brands onboarded
- Operations in 8+ countries across Asia
Besides Tier-1 telcos such as Telkomsel, Mobifone, and Singtel, our platform powers telco innovation for leading aggregators such as Telin and Globe Teleservices, helping them monetize new enterprise messaging revenue streams faster than ever.
Peacom: Your Partner, Not Your Vendor
Peacom doesn’t stop at deployment — we co-build ecosystems as a telco’s in-house department. Peacom provides end-to-end support, from market analysis and use case design to go-to-market strategy and dedicated success teams. We embed ourselves within the telco’s business unit to accelerate growth and ensure every new service launched is both commercially viable and operationally sound.
Ready to launch in 90 days?
With Peacom’s MMP, telcos can launch RCS for Business in as little as three months and achieve positive ROI from day one.
Explore more: https://peacom.co/products/messaging-as-a-platform
Contact Peacom: sales@peacom.co